What is serum?
Serum is a skincare product you can apply to your skin after cleansing but before moisturising with the intent of delivering powerful ingredients directly into the skin. Serum is particularly suited to this task because it is made up of smaller molecules that can penetrate deeply into the skin and deliver a very high concentration of active ingredients. This makes them a great tool for targeting specific skincare concerns, like wrinkles. Goodbye, signs of ageing!
By using a serum, people are able to intensify the strength of their regimen or round out the ingredients they are applying to their skin to provide a more comprehensive approach to anti-aging and hydration,” Geyer says. “Serums are usually formulated with a higher concentration of active ingredients so that a few drops are sufficient to cover the entire face.
How often should I use my serum?
Twice a day is best recommended.
How should I apply my serum?
Apply one to two pumps of serum with one or two fingers (so as to avoid wasting the serum on your hands) and massage thoroughly into the skin.
Is Roscelle serum overpriced ?
Serums tend to be on the pricier end of the skincare spectrum. But for a pretty decent reason! Remember that bit about being super concentrated and potent.
Doesn’t serum expire really fast?
Certain potent ingredients often found in serum can become unstable once they come in contact with air. Ascorbic acid (vitamin C), for instance, can oxidise and lose efficacy over time. However, modified versions of the ingredient last longer so they can do your skin more good. Best rule of thumb is to store your vial in a cool, dry place and use it up within six months to a year.
Research by Michaela Waites.